Last updated: 7 August 2026
Privacy Notice
How LoveSmallBiz Ltd collects and uses personal data through this website, the lawful bases we rely on, how long we keep it, and what you can ask us to do.
This notice covers this website only. If you are a client, the handling of data under our engagement is governed separately by your engagement letter and data processing agreement, where we normally act as a processor on your instructions rather than as controller.
Who we are
LoveSmallBiz Ltd is the data controller for personal data collected through this website.
- Registered office: 3rd Floor Suite, 207 Regent Street, London, W1B 3HH
- Registered in England & Wales
- Email: info@lovesmallbiz.co.uk
We have not appointed a Data Protection Officer, as we are not required to.
What we collect, why, and on what basis
| What | Why | Lawful basis |
|---|---|---|
| Enquiry form: your name, firm name, email, phone (optional), the service you selected and your message | To read and reply to your enquiry, and to prepare a proposal if you ask for one | Legitimate interests — responding to someone who has deliberately contacted us about our services |
| Checklist request: your name and email address | To send you the checklist you asked for | Legitimate interests — delivering the document you requested |
| Follow-up marketing emails about our services, if you asked for the checklist | To tell you about services relevant to your firm | Consent, given at the point of download. You can withdraw it at any time and every email carries an unsubscribe link |
| Newsletter signup: your email address, and your IP address at the point of signup | To send you The Adviser Weekly, our weekly round-up of UK financial advice & asset management news | Consent, given when you subscribe. You can withdraw it at any time using the unsubscribe link in every issue or the welcome email |
| Your IP address, and an approximate city and country derived from it | To spot and limit automated form abuse, and to understand where genuine enquiries come from | Legitimate interests — protecting the site from spam and misuse |
| Standard web server logs kept by our hosting provider | Security, diagnosing faults, keeping the site running | Legitimate interests — operating the site securely |
You do not have to give us any of this. Not completing the form simply means we cannot reply to you.
Who else is involved
We keep this list deliberately short, and we do not sell personal data or share it for anyone else's marketing.
- Our web hosting provider, which stores the site and processes form submissions and server logs on our behalf.
- Microsoft, which provides the email service where your enquiry is received and read.
- An IP geolocation provider, which receives your IP address in order to return an approximate city and country when you submit the form. It receives the IP address only, and no other information from your enquiry.
- Google Fonts, used for the typefaces on this site. Your browser requests these files from Google's servers, which means Google receives your IP address when you view a page.
- Cloudflare Web Analytics, which tells us how many people visit and which pages they read. See below.
Website analytics
We use Cloudflare Web Analytics to understand how the site is used — how many people visit, which pages they read, and roughly where they came from. We do this because we would otherwise be guessing about what is useful on this site.
It is deliberately chosen because it is cookieless. It sets no cookies, does not track you across other websites, does not build a profile of you, and does not use your IP address to identify you. Data is aggregated and anonymous — we can see that a page was read, not who read it.
Because it collects no personal data and sets no cookies, it does not require your consent and there is no cookie banner. We are telling you about it because you should know it is there, not because we are obliged to ask.
If you would still rather not be counted, any browser-level "do not track" or ad-blocking extension will block it, and nothing on this site will stop working.
Cookies and similar technologies
This site sets one cookie, and only when you use the enquiry form:
PHPSESSID — a session cookie that lets our server remember the answer to the anti-spam question while you complete the form. It contains no personal information, is not used for tracking or advertising, and expires when you close your browser.
This is a strictly necessary cookie, so it does not require consent under the Privacy and Electronic Communications Regulations. We use no advertising cookies and no cross-site tracking.
Where your data is held
Enquiries are received and stored in our email system within the UK/EEA. Some of the providers above may process limited data — principally IP addresses — outside the UK. Where that happens, we rely on the transfer safeguards those providers have in place, such as the UK International Data Transfer Addendum or an adequacy decision.
How long we keep it
- Enquiries that do not become clients — up to 24 months from your last contact with us, then deleted.
- Enquiries that become clients — retained under the engagement, and afterwards per the retention period in your engagement letter.
- Checklist requests and marketing consent — until you unsubscribe, or after 24 months of no engagement, whichever is sooner.
- Anti-spam rate-limiting records — automatically discarded after one hour.
- Server logs — per our hosting provider's standard retention.
Your rights
Under UK GDPR you have the right to:
- ask for a copy of the personal data we hold about you;
- have inaccurate data corrected;
- ask us to delete it, in certain circumstances;
- ask us to restrict how we use it, in certain circumstances;
- object to processing based on legitimate interests, including anything we do for direct marketing;
- withdraw consent at any time, where we rely on consent;
- request your data in a portable format, in certain circumstances.
To exercise any of these, email info@lovesmallbiz.co.uk. We will respond within one month. There is no charge.
Complaints
If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the UK supervisory authority:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113 · ico.org.uk
Changes to this notice
If we change how we handle personal data we will update this page and the date at the top. Material changes affecting people already on our list will be notified by email.